It was a constant reminder that he was not watching alone, but part of a bigger community. Bullet comments floated across whatever Lin was watching, sometimes to the point of covering the entire screen. These are comments posted by viewers, but rather than relegating them to a separate section further down the page, Bilibili puts them right on top of the video. The site has one killer feature: bullet comments. Once he was in, he quickly discovered there was more to Bilibili than just cartoons. He failed a few times before finally passing with the help of Baidu, China’s Google equivalent. First, Lin had to ace a 100-question quiz testing his knowledge on anime and the site’s rules. His latest discovery was a scrappy anime streaming site named Bilibili.īecoming a member of the platform was nothing like signing up for YouTube. And just like them, he got his fix on the Internet.
Like many children his age in China, he was obsessed with Japanese anime. It was the winter of 2012 and Kevin Lin was 13 years old.
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